To develop a brand that the avid nature-lover wants to take with them for all of their outdoor adventures.

This project aimed to embody the adventurous outdoorsman (and woman) that doesn't take themselves too seriously. In combining imagery of the ever-popular hop with a simple and clean campfire visual, Thirsty Hiker is left with an iconic logo stamp that is unmistakably theirs and lends itself to wider application for any and all future brews. Cheers!