Our goal was to create a brand that embodied the playful yet high-performance nature of Bestia. Inspired by Max from Where the Wild Things Are, we crafted a distinctive wolf ears logo that captured this playfulness. The project included designing the logo, sunglasses mockups, and packaging, all aimed at bringing the West Coast energy to life in a cohesive and visually engaging way.

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Bestia, a performance eyewear company, sought to establish a brand identity that was both playful and performance-focused, with a strong West Coast vibe. The design needed to reflect the company’s spirit while appealing to an active and adventurous audience.