To create an eye-catching brand identity which will differentiate itself from generic sports beverages, while emulating the clean look of a professional athlete and the fun, carefree attitude of a hockey player.

 

Juice Boyz is a smoothie and pressed juice company who are geared towards the hockey community. As devoted athletes and fans of the sport, it's founders sought to develop a product which can effectively and efficiently provide players and spectators with a vitamin-packed beverage they can have on the go.